Art and Design
Instruction of the Art and Design
The undergraduate program of Art and Design was founded in 1989 and the master program was founded in 2003 as a "secondary master program". In 2010, Art and Design became the "key subject of Beijing", and then, this major was authorized as the "primary master program". Art and Design is one of the most unique majors in BIGC. It has four directions which are "New Media Art Research", "Graphic Design Research", "Package Design Research" and "Design Theory". It also has four research centers: "Digital Media Art Research Center ("key laboratory of Beijing)", "Printing-Package Material and Technology Research Center ("key laboratory of Beijing) ", "Digital Art Education and Practice Center (representative center of experimental education of Beijing)" and "Printing Design Art Research Center". Art and Design Major is also supported by the Beijing Environmental Protection Printing and Package Industry Institute, China Museum of Printing, National New Media Industry Base and National Industrial Design Base.
Highlights of the Art and Design
Supported by the historical and cultural heritage of Beijing, the environment of printing-publishing industry and the Capital Cultural Innovative Industry, the Art and Design combines art with the digital publishing communication, digital printing and the cultural innovative industry and developed a series of highlights. The Art and Design developed as a major of modern media art with innovative art and design as its core. During the research, we formed the research system of modern graphic design with the background of printing and publishing. The research mode of Art and Design is a practical training mode which stemed from the ideology of the environmental protection package and operated by variety of package design methods with new materials and new techniques. Our design theory is an integrated and unique theoretical system with the contents of "merchandising culture and design", "the techniques and culture of modern products" and "the design art for Beijing Cultural Innovative Industry".
Advantages of the Art and Design
The faculty of Art And Design has 32 members which includes 8 professors, 15 associate professors. And now we have a teaching group of Multi-Media Design as a "National Teaching Group" and a group of Digital Media Art as an "Innovative Teaching Group of Beijing". In our groups, there are three members awarded the honors of "The Leader of Chinese Publishing Industry", two members awarded the titles of "The Leader of Chinese New Media Education". And many teachers have the memberships of Chinese Artist Association, Chinese Package Association, Chinese Design Art Association and Chinese New Media Education Association. The Art and Design major has fruitful research achievements which include the Golden Price of the "Mobis Festival Multimedia", the 1st and 2nd "Government Rewards of Publishing", the price of "12th National Books Rewards", the silver price of package design work in National Fine Art Exhibition and the second place of the "Teaching Achievement of Beijing",etc. The Art and Design also published a large amount of professional monographs which include 10 books and 100 core professional papers. There were 62 design works which had exhibited in different national design exhibitions. The Art and Design finished 28 academic projects in the past three years which obtained a funding of 2,502,500 yuan. Now there are 71 master students and the employment rate climbs up yearly.